FUEL24
Formulas to Fuel Your Ambitions
FUEL24 is formulated to take care of your nutritional needs, empowering your fitness and health in the gym and in your daily life. The supplement brand is a subsidiary of GO24 Fitness, recently launched on the ground floor of the group’s newest three-story outlet with the potential to be expanded into white label products. Boldly conceptualised around the pursuit of our ambitions, FUEL24 was inspired by the sleek curves of a racetrack and classic sport car vinyls, marking the making of a brand powered by speed, efficiency, and precision.
House of Forme worked with the client on their brand naming, concept, and visual identity.
View their website: https://www.fuel24-hk.com/
Powerful Identity Systems
Set against a neutral stone and rich black, FUEL24’s italicised logotype in custom-designed razor-clean Sans-serifs mirror the formulaic blend of potency present in FUEL24 supplements. A versatile palette of accented striped reds, limes, teals, and purples categorise a diverse range of products tailored for pre-workout to post-workout uses.
Consistency Across All Surfaces
FUEL24’s graphic language is designed to be applied with flexibility, invoking the boundary-pushing ethos of FUEL24 across a range of objects and spaces. With its striking logomark, iconic palette, and fluid motion, this is a concept that celebrates ambition and inspires you to be at your optimum.
