Centricity

An Exclusive Collection of Spaces.

Our journey with Hongkong Land began with Centricity - an exclusive collection of spaces and services in the heart of Central. Centricity has been created to enhance and ease the working life of Hongkong Land tenants. A natural extension of the working environment, Centricity blends all-day dining, elegant event spaces, and members' privileges, digitally linked to enhancing every aspect of the day-to-night.

House of Forme worked closely with the Centricity team to reimagine their overall brand presence through bespoke content creation, collaterals and digital design.

See their website: www.centricity.com.hk

Refreshing All Touch points.

A complete revamp of the Centricity's website, we designed a more interactive and visual experience across its user interface. From dynamic motions to colour systems that categorise different business pillars to custom weather and time features, all the details contribute to a more modern and user-friendly experience.

House of Forme also art directed a 3-day photoshoot featuring interior spaces, portraits, and food photography to improve the overall content quality.

Events Made Special.

To translate Centrcity’s brand across various digital activations, motion content and an event identity were created for ‘Retro Aerobics’, an 80’s inspired aerobic event aimed at stimulating Centricity’s members’ after-work activities. Featuring bold silhouettes, bright colours, and zany prints, our design reminisces a night full of buzzing energy.