Frozen Factory
Your Friendly Neighbourhood Mart.
Located at the eclectic neighbourhood of Shau Kei Wan, one of the earliest developed areas in Hong Kong. Frozen Factory pays homage to the traditional fishing village that once represented this very neighbourhood. Carrying an ever-evolving collection of frozen goods, Frozen Factory has grown to become a staple place for families to gather for their daily needs and nutrition.
House of Forme worked with the client on their brand concept, art direction, identity design, collaterals development, website and interior design for their first retail shop in Hong Kong.
See their website: www.frozen-factory.com
An Authentic Visual Identity.
Taking cues from the local surroundings; the vibrant neighbouring wet market, the fishing docks by the pier and the mix of traditional Hong Kong families, the brand mark celebrates a sense of nostalgia through the use of old font types and oriental frames. Complimented with hues of ocean blue, the store paves a familiar yet unconventional identity to the neighbourhood. A doorway to your most memorable and fun filled family dinners.
Frozen Factory Flagship.
Frozen Factory’s store design is an exercise of purposeful authenticity. Enriched with thoughtful use of local design details and natural materials. Guests are greeted by a natural glazed posh blue tile facade with large windows and wooden frames. Inside, the space is airy and bright, featuring a four meter high ceiling, Hong Kong style checker pattern flooring and bespoke wooden shelving. The walls are painted in pastel beige with highlights of cloudy azure tiles and quirky brand cues. At night when the shop closes, a pair of custom-made white shutter gates protects the store. Engraved with Chinese greetings that catches attention of the nearby visitors.
Meet The Frozen Factory Family.
Honouring the humble, sometimes chaotic family dinners, we introduced the Frozen Factory Family. A series of fictional characters that represents the identity of the brand and Shau Kei Wan’s heritage. Each with their own characteristics and story, these characters are manifested in a large-scale mural at the retail store, across brand collaterals and sometimes on online promotions.
Papa Cow is a retired fisherman. He enjoys travelling and has a thing for fishes. It was love at first sight when he met mama Fish.
Mama Fish met Papa Cow at the Sau Kei Wan pier. She is a now a happily married house wife. She enjoys water sports and walking her prawn. She’s also a shopaholic.
Piglet is the adopted son of mama fish and daddy cow. They discovered him at a barn in New Zealand when they were travelling. He’s a hard core gamer. Like most pigs, he is extremely
smart but lazy.
Grandpa Lamb is a vegetarian. He loves his parsley. Nowadays he collects rent for a living and plays mahjong to stay healthy. Most of the time he is either at the local temple or at Frozen Factory.
Retired tram driver but fashionista as heart. Uncle chicken wakes up 5am every morning to style his crown before heading out. He’s still single and available.
Prawn is the beloved pet of the Frozen Factory family. Loves to be walked every morning at 9am and evening at 8pm. Prawn is a she. Don’t ask why.
Moment
2021
Industry
Supermarket, Retail, Frozen Goods
Services
Brand Identity, Collaterals Development, Brand Activation, Content Creation, Print Production, Art Direction, Interior Design, Brand Environments
