Sunsmith

The Epiphany of Craft.

Sunsmith is a Hong Kong based Goldsmith Jewellery brand created by concept store Dawn Jewellery. Providing a niche range of high quality products with great value and originality. Sharing their concepts through decades of local craftsmanship and rich brand history, each product is handmade by their professional craftsmen, employing traditional techniques passed down over generations.

House of Forme worked with the client on their brand concept, positioning, visual identity, and branding collaterals across online and offline.

See their website: instagram.com/sunsmith.hk/

Equilibrium.

Inspired by the unique phenomenon of the Solar Eclipse, where the Sun, Earth and Moon are completely aligned. The profound moment is captured through Sunsmith’s brand mark and visual system. Echoing their approach of striking a balance between a jewellery’s story, stone quality and exquisite craftsmanship. Only when all these elements are aligned, is where a true Sunsmith product is born.

An Extension of The Craftsman.

With a wide selection of products, ranging from rings, necklaces, earrings and metalware, Sunsmith’s set of packaging celebrates the epiphany of craft. Using metal finishes that ages through time, beautifully executed by local and Japanese craftsmen with meticulous precision and dedication.

To further translate the human touch to the packaging experience, we utilised fine printing techniques, paper textures, handwritten notes from the craftsman and a stamp of authenticity to complete the jewellery certificate. Delivering a wholesome experience that compliments with any type of their product.

Creating Deep Brand Awareness.

To translate Sunsmith’s brand across various collaterals, House of Forme developed a systematic visual language that is applicable across all online and offline materials. From a cohesive social media system to a custom brochure/poster that is filled with hand drawn illustrations by our in-house team to MTR advertisements roaming major stations. Driving deep brand awareness to prospective customers that encounters the brand.