As discussed in our latest House Mood, the chase for online visibility is almost relentless nowadays, while many have achieved great success and even gotten “viral”, brand have started overlooking the power of their brand’s physical presence. Yet, it is worth noting that brick-and-mortar stores still hold tremendous value for brands even today, especially when it comes to providing their customers with a truly unique shopping experience. That being said, have you thought about how you could maximise physical presence before your store even opens? And what if there was a way to weave your brand's narrative into the very fabric of the cityscape?

What’s Hoarding And Why Should You Care?

A store’s hoarding is a demonstration of reaching out to consumers while they are "out of their homes" – be it during their daily commute, a leisurely walk in the park, or while shopping at their local mall; and it can be a game-changer for your brand. These large canvases aren't just platforms for displaying a logo; they're about creating moments that stop local passersby in their tracks. It's an opportunity for brands to invite people into their universe, to engage them in a way that goes beyond traditional advertising.

Strategic hoarding allows for an immersive brand journey. With the right design and messaging, your hoarding can help boost your brand's visibility and awareness, it can serve as an extension of your brand and a prelude to what customers can expect when they finally step into your store, generating a sense of excitement towards the opening. Hoardings can also act as a vibrant platform for community engagement. When hoardings incorporate elements of local culture, art, or interactive features, they resonate more deeply with the local community, fostering a sense of connection and engagement with those that will walk by your store on a daily. This not only enhances the relevance of the advertisement but also supports a brand's image as an integral part of the local community.

Meanwhile, creative hoarding design is all about the art of attraction. Hoardings can be customised with striking graphics to capture attention in high-traffic areas as long as the design resonates with your audience, creating a story and fostering a connection that goes beyond a mere glance. A well-designed hoarding has the capability to transform an otherwise mundane or dull construction site into a point of interest. This transformation enhances the overall impression of the area, contributing positively to the local environment. Such hoardings not only grab attention but also add to urban landscapes, often becoming talking points and landmarks in their own right. This positive impression can even indirectly elevate a brand's image by associating it with artistry and community sensitivity.

How To Succeed With Your Hoarding?

To achieve success with hoarding, we focus on three key elements:

1. Narrative-Driven Design: Each hoarding should be the teller of your story. This builds anticipation and curiosity, drawing potential customers towards the full experience that will unfold once they step inside your store.

2. Visual Impact: Depending on the site location, employing a palette of vibrant colours (Or the opposite, if the location is already very busy), dynamic imagery, and even cutting-edge materials can significantly elevate your brand's presence. These elements ensure that your hoarding isn't just seen but is truly eye-catching and memorable. The goal is to make your brand pop!

3. Interactive Elements: By integrating elements such as optical illusion, interactive graphics, or technology such as QR codes, augmented reality, or even social media handles, hoardings can transform from static to interactive. These elements invite onlookers to engage directly with your brand, offering them a more profound interaction. Whether it leads them to exclusive content, interactive experiences, or social media campaigns, this approach enhances engagement and invite them to join you on your brand’s journey.

Although not every brand will splurge on an avant-garde hoarding that will only last a few months like Arteryx and Louis Vuitton, these brands’ execution on hoarding should be taken as an inspiration. As a professional branding agency, we understand the significance of every brand touchpoint that customers will encounter, and hoarding is especially important to your brick-and-mortar store’s success with its ability to generate a pool of people in the neighbourhood excited for your opening before you even opens. If you need help with your brand, feel free to schedule a free consultation to see how we can help or subscribe for more exclusive insights!

Your Hoarding Can Do What Now?

What’s Hoarding And Why Should You Care?

How To Succeed With Your Hoarding?

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