POTT

Arms of Nobility and Wisdom.

POTT is an architecture and interior design firm with own contracting team and production factory. They founded their firm in 2003 with an emphasis on interior design and have since expanded into a multidisciplinary practice that addresses multiple layers of the human experience. A group of highly experienced creatives, delivering the most captivating destinations and exquisite goods across the globe.

House of Forme worked with the client on the rebrand strategy, concept, art direction, identity design and development of new website and collaterals.

See their website: www.pott.com.hk

A New Mark .

The new brand mark exhibits an emblematic coat of arms, most commonly used in royal families. Anchored by the crane as a supporter, a symbolism of wisdom and nobility in Chinese culture, A scroll symbolising Pottus, meaning paper in Latin and a key symbolising maturity, power and success- The new mark is a heraldic, yet contemporary insignia of East meets West.

The Design.

Accompanied with a series of old font types commonly used in colonial days. A new brand palette that was inspired by hues of old Hong Kong. Their brand’s personality becomes apparent: Passionate, Professional, Noble, and Perspicacious.