Chatoie

Chatoie is a French American patisserie and cafe located in the new town of Disney Land, Los Angeles. Priding itself in creating a fastidious experience expressed in its use of fresh original ingredients, seasonal food, artful presentations and perfect cooking techniques. With a mission to deliver the most exquisite and high quality cakes and confections to the local neighbourhood, each dedicated confection is hand made by their pastry chefs daily.

House of Forme worked with the client on the branding strategy, brand narrative, art direction, identity design, website and collateral design.

See their website: https://www.chatoie.com

A Capsule of Dreams

Affection of art, enthusiasm in gastronomy, persistence in aesthetic and culture is the only place where a brand like Chatoie could have been born. Echoing their marble cakes with the dreamy waves of a natural marble stone, Chatoie is a fused multi-sensory experience inspired by the art of nature. Curated in the upmost sophistication, each delicate dessert is a nostalgic expression like a capsule of dreams.

French, Artisanal, Nostalgic, Luxury

Inspired by the unique classic French graphic language of 50’s patisserie boxes, the beautiful hand made marble prints commonly seen in old European books, Chatoie’s identity utilises hand drawn calligraphy, French framing and marbles prints as its foundation. Combined with the arch shape collaterals that was inspired by the interior, the eclectic mix projects a tasteful sense of heritage and authenticity. Paying homage to the patisserie’s roots of origin.