Backhome

The Perfect Home.

BackHome is an AI-Powered real estate agency and marketplace. Dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. With a strong belief that innovation and creative thinking will drive change in the future of real estate, they are on a quest to disrupt the market and raise industry standards on a whole new level.

House of Forme worked with the client on their rebranding strategy, brand narrative, art direction, identity design and development of their new website and collaterals.

See website: www.backhome.hk

Efficient. Humble. Dynamic. Disruptive.

The world is changing as we know it, how people search for properties has evolved, how landlords search for future tenants has altered, what architecture looks like has transformed. The new brand visual concept celebrates the diversity, change and the shift the property landscape is moving towards, it also showcases the unique personality for Backhome as a disruptive and efficient property tech start-up.

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A Modular System of Infinite Possibilities

Delivering a fresh personality for Backhome, the new identity is full of energy and dynamism. Like Backhome’s technology, the grid shapes are spontaneous yet systematic. Transforming itself from 2D to 3D, from print to digital- a modular system of infinite possibilities.

A New Digital Experience, Powered By Artificial Intelligence.

Through machine learning and data acquisition, BackHome's technology can replace traditionally labour intensive work, creating a more efficient sales cycle and transparency for landlords, agents and customers.

The new web experience takes users on a journey around Hong Kong. Showcasing the best properties for rent and sale in a matter of seconds. Custom coded to showcase the intricate UI of the new identity, the website features custom drawn isometric icons to Hong Kong styled signages. Delivering an identity system that is storied in nostalgia but for a modern day audience.