Billie Rose

The Force Is Female.

Billie Rose is a Hong Kong based company, brand and marketer of women's underwear and feminine hygiene products. The brand was born out of the audacity to deliver quality, knowledge and securing a more sustainable future for the feminine hygiene industry. Delivering performance underwear that can be worn during menstruation and urine leakage as a substitute or a supplement to traditional feminine hygiene products.

House of Forme worked on the whole brand strategy, narrative and identity as well as managing the production for their launch in the Hong Kong and China markets.

Coming Soon: www.billieroseunderwear.com

The Identity.

To position Billie Rose as a lifestyle brand that could inspire change in how we consume and empower women of all shapes and sizes to live life to their fullest, the new brand mark echoes community, authority and comfort. Layered with organic and fluid illustrations like Matisse’s figure paintings, different shades of pink representing different skin colours of women, a calming and comforting aura surrounds the brand.

The Design.

Our designs for Billie Rose feature pleasing, feminine hues of mauve and peach. Packaging materials are covered in a playful illustration of the female form that makes for an engaging and empowering user experience. Thoughtful, yet fun and freeing, the visual language is designed to feel calm and approachable. The elegant balance of Chinese and English typography inspires women all over the world to embrace the strength of being female.