Bibigo Bapsang

Located in Hong Kong's Central District, Bibigo Bapsang is a quick-service restaurant that delivers delicious K-food in less than five minutes. Developed by leading hospitality group Lai Sun Dining and Korea's top food company, CJ CheilJedang, Bibigo Bapsang aims to be an affordable yet cheerful option for the busy streets of Hong Kong, and with a bold vision to scale globally.

House of Forme worked with both teams on their first store rollout, from brand development to interior design, FF&E design, and art direction. Creating a unique venue that seamlessly blends convenience and good food for today's fast-paced lifestyle.

Creating Eye-Catching Moments.

Korean Bapsang (밥상) refers to a traditional Korean table where meals are enjoyed, composed of two words: 'bap' (cooked rice) and 'sang' (table). Bibigo Bapsang invites customers to savor the comforts of this authentic dining experience. As you stroll down Cochrane Street, the eye-catching facade adorned in Bibigo Bapsang’s signature green and ivory draws you in, while the warm glow of the welcoming “hello” in Korean beckons you inside.

At the heart of the space is a striking communal table that echoes the brand name, extending to the facade and accompanied by mounted stools, creating an inviting atmosphere for those who enjoy dining in the warmth of natural light and a gentle breeze.

Inside, the beautifully crafted circular communal table anchors the layout, surrounded by comfortable seating that fosters connection, and oval-shaped matte green floor tiles that highlight the table centerpiece. To enhance the experience, mobile order codes on the table tent cards and kiosk machines near the entrance facilitate the ordering process effortlessly. Clear "Order" and "Pick Up" signs guide customers along an intuitive path from entrance to exit, ensuring a smooth and enjoyable dining experience.

Timeless and Built to Last.

To reinforce the brand concept, the circular signage mirrors the shape of the communal table, creating a harmonious visual experience. Front-lit signs ensure clear visibility during the day, while back-lit signage enhances visibility at night or in low-light conditions, making them stand out and attracting customers from a distance.

To align with the brand, we incorporated vibrant colours throughout the space, using greens for the ceilings and tiles, and oranges for the stools to infuse energy. Attention to detail is key; the terrazzo we selected features a blend of the brand colours—ivory, orange, and green. We also used glazed green tiles against matte ivory framing details across the store walls to create a contrast in materials.

With a timeless yet innovative aesthetic, the design is built to last. The durable Corian for the table extending to the facade ensures longevity in various weather conditions. The beige stucco walls behind the LED display menus, along with the glazed tile counters and terrazzo tabletops, combine durability, aesthetic appeal, safety, and sustainability, making them ideal for high-traffic dining environments.

Holistic Brand Environments.

From graphics to art direction, we collaborated closely with Bibigo Bapsang's brand experience team to design cohesive brand visuals, including all the photoshoots used in menus and key visuals that transition seamlessly from the store environment to digital screens, showcasing signature dishes.

The visuals incorporate elements such as plates of different shapes, mimicking Bapsang plates. The Bibigo Bapsang motif expands graphically through playful applications that convey movement, including dynamic lines, playful shapes, and rhythmic typography. Our curated wall graphics and dynamic digital menus create an immersive visual journey that delights and guides guests.

The same level of detail can be seen in our bespoke furniture crafted for Bibigo Bapsang. Each chair features the brand's vibrant orange colour, while the bases are inspired by the unique shapes of the brand’s unique graphics, creating a cohesive experience throughout.