nuan–studio
Architecture - Landscape - Urban Planning - Interior
Since its inception as a small team of architects and designers, nuan studio has since developed into an award-winning multidisciplinary practice that covers architecture, interior, landscape, and urban planning with offices in Hong Kong, China and the U.K. Their clients include leading resort and hotel brands, property developers, retailers, entrepreneurs and creative individuals looking to stand apart from their competitors. With an approachable, collaborative way of designing and solving problems, nuan believes in fresh new solutions driven by harmony, honest materials, and user experiences.
House of Forme worked with the client on their brand identity, strategy, narrative, art direction, collateral design, and website.
See website: www.nuanstudio.com
Minimalistic and Flexible.
In alignment with nuan’s neutrality and humility, we crafted a brand identity inspired by the minimalistic and flexible qualities of brutalist architecture. Featuring a bespoke lowercase logotype that is approachable and tranquil with a warm beige palette and a splash of teal, each layer interweaves the studio’s deep appreciation of a beauty found in simplicity and the natural environment.
With an approachable, collaborative way to designing and solving problems, nuan’s logo utilises the ‘nuan dash’ graphic system that showcases the connections between nuan and their various disciplines, projects, and client needs.
A Tailored Jou—rney From Start to Finish.
The same graphic system was also used to create bespoke secondary brand visuals that thread harmonious shapes found in architecture, landscapes, interiors, and urban planning. nuan studio’s system evokes the flexibility and free exchange of ideas unique to their project journeys.
Also included were a range of deliverables from bespoke stationaries to office signages designed to coalesce the smooth integration of a single, effortless identity system that is honest and functional in design.
A Journey From Offline to Online.
Inspired by the intricate grid systems in minimalist aesthetics and brutalist architecture, nuan’s visual identity is streamlined and practical, a concept that is celebrated in our minimalistic design of nuan’s website. We extended the device of the ‘nuan dash’, which connects varying client needs and ideas, to a key visual on the website that maps out nuan’s multiple disciplines. The simplicity of this concept is translated online, prioritising an ease of connection between the studio and their clients, and a smooth transition into the design process.
Moment
2021
Industry
Architecture, Design
Services
Brand Identity, Collateral Development, Brand Activation, Content Creation, Print Production, Art Direction
